Home' Hastings Mail : July 19th 2011 Contents 19
HASTINGS MAIL, JULY 20, 2011
distinctive by design
"It's unlikely," laughs Alan Brigden of
Alart, (pronounced 'Al art').
"Websites define your business; they are your window dressing, your teaser, your
opportunity to sell to the viewer, who is your potential customer," Alan says.
"While social networks provide a forum for chatting,blogging and networking,
it is the website that allows specific brand identification for businesses or
Alan has lived in Hawke's Bay for the past six years. Originally from England
he began his career designing business cards and event posters in good old
print, but it was his love of graphic technology and designing that led him to
website design and building. Alan also recognised the need to have his own
website to market his work.
"It's simple really; technology meant my potential client-base was in fact
worldwide, so it was vital to have a website. I knew that if I needed one then so
did a lot of other businesses, so I set about learning and studying how to design
and build websites. "
That was 17 years ago, and Alan has been building websites ever since.
The biggest illusion about websites, he says, is that they are expensive and
hard to manage.
"I have been able to overcome those objections by providing affordable,
easy-to-manage websites that are distinctive and functional. Remember, from
small acorns big things will grow, and it's the same with websites. You can start
small adding new functions and refreshing design and format as your business
grows. It's never too soon to have a website, there's a whole world to do business
You really can't afford not to have one!
will we ever hear
the end of them?
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NAPIER | HASTINGS | HAVELOCK NORTH
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distinctive by design
New approach not sign of weakening
FROM Page 18
Suited: New Federated Farmers head Bruce Wills in the Wellington office.
It s no different to what
Federated Farmers has been
saying for some time. Maybe I ll
be telling it from a different per-
spective and maybe it will have
a different resonance with
Which begs the question: Has
Federated Farmers lost its
teeth? Absolutely not, he
We want the same outcomes
as ever, but all I m talking about
is a change of style.
The world has moved on and
what might have worked 30
years ago, banging your fist on a
bench in a country hall, has
changed. The message I ve
received with my election is that
it s time for a new broom.
The environmental restraints
he is talking about are the
ongoing battle against the
Emissions Trading Scheme and
a new one just beginning over a
proposed National Policy State-
ment to protect regenerating
scrub on farmland.
The federation s policy on the
ETS -- that it should not include
farm animals without a way for
farmers to alleviate the $30,000
to $40,000 cost -- has not
changed and Mr Wills promises
to fight hard on it.
It will be the way we do it
that will be different. We will
keep discussing it with the Gov-
ernment, telling them it doesn t
make sense. Let s spend some
money on the science and if we
can get better production and
less methane that will be great.
If you start taxing farmers and
we haven t any answers, to me
that s putting the cart before the
He says he is neither a true
believer nor a true non believer
of man-made climate change.
I m not a scientist and that s a
difficult debate to get into; both
sides put up compelling
The NPS proposes the fencing
off of regenerating
native vegetation on
farms. These are
patches of mainly
manuka and kanuka
scrub that have stock
grazing on the pasture
they are growing in.
It was a hot topic at
the recent Federated
with strong opposition
voiced to what is seen
as a property rights
Mr Wills says his
arguments will centre
on the practicalities of
looking after these
patches. He has 110
hectares, 15 per cent of
his farm, locked up in a
I would spend days
per month managing
that. You get wilding
pines, all sorts of
weeds, gorse and
blackberry, and wild
pigs and because I am
encouraged I want to do
it for all the right
reasons. But if the NPS
tells people they have
to lock up an area
against their will, who s
going to look after it?
Regional councils tell
me they don t want to.
You see it in the
South Island. The pre-
vious government took land into
the conservation estate and now
it has wilding pines and DOC
hasn t the money to look after it
He is sure these arguments,
viewed in the context of a
strong, respectful working
relationship , will achieve more
than maintaining a non-
negotiable stance from the out-
He is also keen to have a frank
discussion with the nation about
dairy pollution, but says it must
be science-based. If we ve got a
dirty river let s understand why
it s dirty and what science can
tell us about fixing it.
I m saying to our members
we have to front on this. Gone
are the days where we can pre-
tend it s not us. Science is telling
us it is because of intensive agri-
culture. We ve got to confront it
and sort it through.
But any resolution has to con-
sider agriculture s place as a
vital economic driver.
We can t chuck in all these
rules and regulations, close up
what farmers can do and be
The positive response to his
election from within and outside
Federated Farmers strengthens
his confidence that his concili-
atory approach can deliver
I could go up to Parliament
and thump the desk, or I could
sit down and discuss the issues,
I m aware there could be
some guys up in the hills saying,
Wills has gone soft, we ve got
some flipping townie running
the outfit . But to me it s all
In the end, after three years,
I ll be judged by results. He
grins. Maybe they ll bring back
a cage-rattler and I ll be con-
demned as a soft townie.
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